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Rolex & The Open – The Essence of Golf

Rolex · 2026-07-16 · 0:30

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Official Rolex playlist «LATEST & FEATURED — ROLEX» on YouTube.

Welcome to The Open. A return to golf’s origins, its pure essence. Where the elements demand the utmost precision. Here, at Royal Birkdale Golf Club, on the shores of the Irish Sea, the links can be ally or opponent. Amongst these dunes, fate can turn in an instant. Nothing is set in stone until the very last putt. On these hallowed fairways, one player will etch his name in golf history when he is crowned The Champion Golfer of the Year. REACH FOR THE CROWN.
Description by Rolex on YouTube

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Rolex at a glance

This video was published on 2026-07-16 on the official Rolex YouTube channel and belongs to the playlist “LATEST & FEATURED — ROLEX”. Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis and is based in Geneva. It is independently owned (Hans Wilsdorf Foundation). On the channel you will also find films about GMT-Master II, Daytona and Oyster Perpetual. New Rolex watches start at around $6,200 (2026).

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