Rolex & The Open – The Essence of Golf

Welcome to The Open. A return to golf’s origins, its pure essence. Where the elements demand the utmost precision. Here, at Royal Birkdale Golf Club, on the shores of the Irish Sea, the links can be ally or opponent. Amongst these dunes, fate can turn in an instant. Nothing is set in stone until the very last putt. On these hallowed fairways, one player will etch his name in golf history when he is crowned The Champion Golfer of the Year. REACH FOR THE CROWN.