Rolex & Tennis – Crowned Under Pressure

There are more adversaries in this sport than just the one across the court. Unfathomable odds, unforgiving conditions, the intense pressure of playing on the world’s most illustrious stages, under the eyes of thousands. Drawing on all one’s resolve to push back against any adversity. The greatest tennis players on earth may win on advantage, but they are by no means forged by it. Nor are their legacies. Because she who can overcome every setback, at the highest level, is the one who earns the crown. REACH FOR THE CROWN. Rolex’s long-standing relationship with tennis dates back more than 40 years, to 1978, when it became the Official Timekeeper of The Championships, Wimbledon.