Rolex & Endurance Racing: Pushing the Boundaries Until the Final Seconds

REACH FOR THE CROWN. Rolex’s close ties with motor sport date back to Sir Malcolm Campbell’s multiple World Land Speed Records in the 1930s when he became the first driver to break the 300 mph barrier (483 km/h) at the wheel of Bluebird. Since then, Rolex’s presence in motor racing has grown steadily, its support extending to revered endurance events such as the Rolex 24 At DAYTONA and those that comprise the FIA World Endurance Championship (WEC), including the 24 Hours of Le Mans.